We need women to be wealthy.

At The Fiscal Femme, we believe that financial well-being is all about equality. When we are financially well we can negotiate harder, take more risks in our career, leave situations (and people) that are not serving us, and invest in the causes that are important to us. This means getting paid what we’re worth, getting women on management teams and on boards, and investing in women-owned businesses.

Whether it's negotiating a raise or paying off debt, everything we create is designed with women and your financial success in mind.

Our Founder


Ashley Feinstein Gerstley

Our founder and CEO, Ashley Feinstein Gerstley, is an author, entrepreneur and feminist who is on a mission to end inequality through financial well-being.

She is the creator of the 30-Day Money Cleanse program, which has helped thousands of women cultivate harmonious relationships with money and achieve their financial goals.

As a trusted money expert, she has been featured by Forbes, NBC, Glamour and Business Insider, among others.

Associate Certified Coach (ACC)
International Coach Federation (ICF)

Certified Professional Coach (CPC)
Institute for the Professional Excellence in Coaching (iPEC), an ICF accredited institution

Bachelors in Finance from the Wharton School at the University of Pennsylvania

A message from Ashley


Confession: I really struggled with managing my money for a long time, even though I worked as an investment banker and had a finance degree!

Yep. Back in the day, I was working in the financial space, crunching numbers and dealing with budgets on a daily basis. And I was making a great salary, too.

Sounds like the beginning of a millennial fairytale-come-true, right?


While you’d think someone with a degree in finance and multiple years in the financial trenches would know a thing (or 20) about managing money, at the end of the day–aka the end of my investment banking stint–I didn’t have anything to show for it.

(Save for a few cute photos from expensive, over-the-top dinners and maybe a designer handbag ...but definitely not any savings of my own!).

I justified my overspending by telling myself I was working so hard, I deserved to splurge! What’s a margarita here or a mimosa there?

Unfortunately, those margaritas and mimosas do add up. And despite all my experience, I didn’t actually know how to make smart money decisions for my own life.

The bright side? I was smart enough to know I needed a new job with a better lifestyle, even if it meant a lower salary.

I was also smart enough to know my relationship with money needed a MAJOR change if it was ever going to work. (And I wasn’t going to wind up back in my parents' guest room).

Flash forward to today: I’m the founder and CEO of the Fiscal Femme, as well as an an author, money coach, and feminist who is on a mission to end inequality through financial well-being. I’ve read more books on money than I care to count and have helped thousands of people transform their financial wellness.

What I’ve learned is this: Managing your money is simple, but it isn’t easy. And worse? This kind of “basic” money information isn’t readily available–especially for women.

But I’m here to change all that.